Altai

Altai is the Brazilian clothing brand partner of The JRney project. Their lifestyle comes from the ambition to explore, create and express themselves, a total match with our project. That's where Junior - Altai's mascot - learned everything he believes in and what inspired his journey into the NFT world. We created a partnership between Altai and The JRney to bring Junior to the NFT world. We are exploring this new world with him, with many more possibilities and adventures, and making it possible to create a community that shares our same values to be a part of all of this. Our first interaction and disclosure to the real world were at Lollapalooza Brazil 2022, where we displayed our project to approximately 300.000 people at Altai's stand.